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Developing Relationships, Personalization, and Data Herald in Marketing 5.0

by Jasmine Kaur, Priya Jindal, Amandeep Singh

ISBN 13: 9781668444979

Format: Paperback (335 pages)
Publisher: IGI Global
Published: 30 Jun 2022

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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

by Monika Gupta, Priya Jindal, Shubhi Bansal

ISBN 13: 9781668458983

Format: Paperback (324 pages)
Publisher: IGI Global
Published: 09 Dec 2022

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